Tuesday, May 19, 2020

HOW CORE COMPETENCIES LEAD AN ORGANIZATION COMPETITIVE ADVANTAGE?



How Core Competencies lead an Organization Competitive Advantage?

There is a close relationship between core competence and competitive advantage because both of these provide an edge to the company over other companies in their field by distinguishing them from their competitors. There are several areas that companies can focus on to get an advantage over their competitors. Companies can stand out from the rest when they possess unique characteristics because of which they are considered better than their competitors. Core competencies refers to these unique qualities of a company, which may be in the form of skills or resources because of which a company gains a competitive advantage. When companies are successful at developing their core competencies, they are more likely to get past the competition and acquire benefits like higher market share, increased profits, and customer satisfaction and loyalty.
For example, the core competency of a technology company could be the design of high-speed microprocessors or efficient Internet search algorithms, both of which are difficult to replicate. Businesses can develop core competencies by identifying key internal strengths and investing in the capabilities valued by their customers.
Identify which of  competencies are core. Prahalad and Hamel provide us with these questions to get us started:
  • How long could we dominate our business if we did not control this competency? 
  • What future opportunities would we lose without it? 
  • Does it provide access to multiple markets?
  • Do customer benefits revolve around it?
Example: 
  • Ability to design and write complex software that’s easy to use, think of Apple again
  • High-quality optics, think of Nikon or Canon
  • 3M has a few widely shared core competencies like substrates, coatings and adhesives and leverages them to create a wealth of new products each year.

How to Test Core Competencies:

  1. Provide potential access to a wide variety of markets and give you the ability to leverage the full potential of the capability on a large scale
  2. Should make a significant contribution to the perceived customer benefits of the product and provide value not easily found elsewhere
  3. Difficult to imitate by competitors

  

 

 
competitive advantage distinguishes a company from its competitors. It contributes to higher prices, more customers, and brand loyalty. Establishing such an advantage is one of the most important goals of any company. In today’s world, it is essential to business success.

Examples of Competitive Advantage

  1. Access to natural resources that are restricted to competitors
  2. Highly skilled labor
  3. A unique geographic location
  4. Access to new or proprietary technology
  5. Ability to manufacture products at the lowest cost
  6. Brand image recognition

Competitive Advantage in the Marketplace

Three great examples include:
  1. McDonald’s: McDonald’s main competitive advantage relies on a cost leadership strategy. The company is able to utilize economies of scale and produce products at a low cost and as a result, offer products at a lower selling price than that of its competitors.
  2. Louis Vuitton: Louis Vuitton’s advantage relies on both differentiation and a differentiation-focus strategy. The company is able to be a leader in the luxury market and command premium prices through product uniqueness.
  3. Walmart: Walmart’s advantage relies on a cost leadership strategy. Walmart is able to offer ‘everyday low prices’ through economies of scale.
What is Competitive Advantage? Superior performance relative to competitors. Examples: Google. Pfizer’s Lipitor (patent protection to 2010) What is Sustainable Competitive Advantage? Sustainable competitive advantage occurs when a firm implements a value-creating strategy of which other companies are unable to duplicate the benefits or find it too costly to imitate. An important basis for sustainable competitive advantage is the development of resources and capabilities.




https://gmsisuccess.com/how-core-competencies-lead-an-organization-competitive-advantage/

AUDITING AN ORGANIZATION’S GOVERNANCE AND ETHICS


Auditing an organization’s governance and ethics:

www.gmsisuccess.com

We have no universally accepted definition of the word “governance.” The Institute of Internal Auditors (IIA) defines corporate governance as “the combination of processes and structures implemented by the board to inform, direct, manage, and monitor the activities of the organization toward the achievement of its objectives.” While many organizations throughout the world follow this definition, others apply it differently.  For instance, the Geneva Court of Accounts (Cour des comptes, Geneva Switzerland) follows the IIA’s interpretation of governance, but a chief audit executive (CAE) might use a different application for audit purposes when the organization has adopted a different framework or model.
According to the ACFE’s Fraud Examiners Manual, corporate governance is broadly used to describe the oversight responsibilities of different parties for an organization’s direction, operations and performance.
More specifically, the Organisation for Economic Co-operation and Development (OECD) defines corporate governance as: “[The] procedures and processes according to which an organisation is directed and controlled. The corporate governance structure specifies the distribution of rights and responsibilities among the different participants in the organization — such as the board, managers, shareholders and other stakeholders—and lays down the rules and procedures for decision-making. (See the OECD’s Glossary of Statistical Terms, July 2005.)
Even though definitions vary, it’s widely accepted that an organization’s ethics is an important part of its governance.
A detailed description of what constitutes the “ethical dimension” in an organization’s governance is beyond the scope of this article. Put simply, the ethical dimension can be defined as an organization’s code of conduct and acceptable employee behavior.
An internal auditor usually analyzes an organization’s ethics when it has an important impact on other key governance aspects, such as risk management, compliance, strategy and how it conducts its business. Strong ethics helps an organization perform better.
Here are some practical difficulties that auditors might face when auditing an organization’s governance (not an exhaustive list):

Code of silence

During an audit of an organization’s governance, executives and employees might be tempted to describe the ethical climate as ideal. And the organization’s documentation often corroborates the interviews. However, this ideal picture doesn’t always correspond with the real situation. Much unethical behavior doesn’t necessarily leave any paper trail! For example, the Cour des comptes’ 2015 and 2016 audits determined that certain employees omitted important elements during the interviews.
The audit showed employees were performing personal tasks during office hours or using company resources outside the office. These included plumbing work and a gate repair at executives’ homes, selling personal items during office hours and intervening in a bid to favor one company over another.

Proper training

Verifying the accuracy of the received information is a paramount task. Often, the only way to do this is by cross-checking the information and detecting the discrepancies during the interviews. Auditors should be very careful when conducting interviews. Applying proper interviewing techniques like those taught by the ACFE helps to identify deceitful statements about the ethical climate.
The common PEACE interviewing method focuses on information gathering instead of obtaining a confession: planning and preparation, engage and explain, account, closure and evaluation.
Auditors who conduct interviews also should be proficient notetakers. They sometimes must handwrite an interview’s proceedings that the interviewee will sign at the end of the interview. This can be particularly helpful when executives or employees are being deceitful or fear retaliation from management. The prospect of signed handwritten interview notes can impede employees from willfully lying about facts that the interviewer has established or confirmed during the interview.

External pressures

Even though it’s rare, an organization’s executives or employees might try to exert pressure on the auditors conducting the interviews. For example, during the Cour des comptes audit mentioned earlier, an employee said, “One word from this person and your audit will be shut down immediately!” (Of course this didn’t happen.)
Auditors might feel even more pressure when they encounter unethical behaviors that don’t constitute criminal offenses.

Self-censorship

Auditors also might place undue pressure on themselves. They might fear for their future professional careers, so they’ll attempt to please their organizations. An organization’s management must support its auditors and create an environment that promotes strong ethical values for them.
Organizations must understand that auditors don’t necessarily have the proper training to audit governance and ethics, or they simply have no desire to obtain it. Organizations also must realize certain auditors simply don’t wish to be enmeshed in potential conflicts.
The atmosphere during an ethics examination can be heavy, especially if the ethical dimension isn’t adequate. Some executives and employees might be hostile against the ongoing audit. Others might have a hard time accepting the unethical climate on a personal level and break down during interviews (in several interviews I’ve conducted, executives and employees started crying during the interview).
Sometimes, the governing body fails to promote ethical values and might wish to minimize the facts. So the auditor might be tempted to also minimize the findings, such as treating each occurrence as a separate, non-related event rather than knitting them together into a whole picture.

Possible solutions

Here are some ways to conduct successful governance and ethics audits:
  • Carefully select the auditors who’ll participate and devise the order in which they’ll interview the employees. (It might be necessary for them to interview the same employee several times.) Include top-level executives as well as regular employees. The interviews’ order might change during the audit depending on the findings. Evaluate what the auditors learned through their interviews and analysis and adjust the auditing strategy accordingly.
  • Create a setting in which the organization‘s executives and employees feel free to talk. Show the interviewees that the interviews will remain confidential and they don’t need to fear retaliation. Sometimes you ease their by conducting the interviews outside their offices in a less threatening environment. (See Creating a climate of trust: Effective interviewing during audits can lead to tips, by Nikola Blagojevic, CFE, October 2015, Fraud-Magazine.com.)
  • Create an internal setting in which the auditors feel free to report any pressures and can discuss moral dilemmas that might arise during the audit.
  • When possible, interview those — such as suppliers and consultants — who don’t work directly at the organization but have dealings with it.
  • Record the minutes during interviews so interviewees can easily read and sign them immediately following the interviews.
Auditing governance goes beyond analyzing risk management and the strategical objectives of the entity. It requires understanding ethics to diminish the audit risk to an acceptable level.
Courtesy:
Nikola Blagojevic, Msc, CFE, CISA, is an audit director at the Cour des Comptes in Geneva, Switzerland. His email address is: nikola.blagojevic@cdc.ge.ch.

EFFICIENCY,EFFECTIVENESS,ECONOMY AND VALUE FOR MONEY

Efficiency,Effectiveness,Economy and value for money:


As part of their business processes, organisations should aim to:

  • Identify opportunities to achieve efficiencies
  • Identify what good looks like
  • Evidence and inform cost and quality trade-offs
  • Measure impact and track pace of change

‘Best value requires an authority to secure continuous improvement in the way in which its functions are exercised, having regard to a combination of economy (costs), efficiency (throughputs) and effectiveness (outcomes).’

As a group, ask yourselves:

  • Do you agree that you have a role to play in measuring Best Value?
  • How would you measure the three Es (Economy, Efficiency and Effectiveness) in terms of your activities?
  • When you decide what to purchase, do you consider (any or all of) the three Es?
  • Is it important to ensure that procurement of resources and services will lead to improved pupil outcomes?

Data analysis can and should play a vital role in supporting the delivery of value for money and help realise efficiencies across every level of a business. Using evidence-based analysis to support decision-making, organisations can not only provide context and rationale for the choices they make in their organisations, but also identify, prioritise and measure initiatives for maximise impact.

Value for money is a framework of analysis that leads to the improvement and refining of management and evaluation tools already used in the area of development activities. It is applied and
used in several activity areas including activity evaluation. Several methods are used to obtain value for money, especially
methods of cost-effectiveness analysis, cost-utility analysis, cost-benefit analysis, cost-impact correlation, social return on investment, and baseline analysis of resource efficiency. Various bodies use these methods depending on their needs.

According to the Organisation for Economic Co-operation and Development (OECD), it is the optimal combination of overall
cost and the quality of life to meet the customer’s need . Value for
money can be evaluated using economics, efficiency, and effectiveness, commonly referred to as the “3 Es.” Sometimes a
fourth “E” – equity is added. It should be underscored that at the onset, value for money was a concept restricted to finance, but it progressively spread to development activities in a broader sense.

Economy, efficiency and effectiveness, often referred to as the “Three Es”, may be used as complementary factors contributing to an assessment of the value for money provided by a purchase, project or activity.

  • Economy: minimising the cost of resources used or required (inputs) – spending less;
  • Efficiency: the relationship between the output from goods or services and the resources to produce them – spending well; and
  • Effectiveness: the relationship between the intended and actual results of public spending (outcomes) – spending wisely.

Sometimes a fourth ‘E’, equity, is also added.

WHAT MAKES SMALL BUSINESSES SUCCESSFUL?


What makes small businesses successful?



How does a small company become successful? Despite the bad news we so often hear about the number of small businesses closing or moving, the news really isn’t all that bad: Thousands of small businesses startup every year, and a good percentage of those companies have learned what it really takes to survive the early startup years and become successful enterprises.
There are three major reasons why businesses fail: lack of money, lack of knowledge and lack of support. By mastering the basics of business success, you’ll gain the knowledge necessary to acquire the support and money you need for your business.
So just what are the essentials of business success? There are seven key areas of activity that determine whether your business will live or die:
1. Marketing. Your ability to determine and sell the right product to the right customer at the right time
2. Finance. Your ability to acquire the money you need, and account for the money you receive
3. Production. Your ability to produce products and services at a high enough level of quality and consistency over time
4. Distribution. Your ability to get your product or service to the market in a timely and economic fashion
5. Research and development. Your ability to continually innovate and produce new products, services, processes and responses to your competition
6. Regulation. Your ability to deal with the requirements of government legislation at all levels
7. Labor. Your ability to find the people you need, deal with unions, establish personnel policies, training and organizational development
And from this list, comes the very specific, identifiable reasons for business success:
  • Having a product or service that’s well suited to the needs and requirements of the current market
  • Developing a complete business plan before commencing business operations
  • Conducting a complete market analysis before producing or offering the product or service
  • Thoroughly developing advertising, promotional and sales programs
  • Establishing tight financial controls, good budgeting practices, accurate bookkeeping and accounting methods, all backed by an attitude of frugality
  • Ensuring that there’s a high degree of competence, capability and integrity on the part of key staff members
  • Having good internal efficiency, time management, clear job descriptions, accompanied by clear and measurable output and responsibilities
  • Developing effective communication among the staff and an open-door policy for managers, especially the business’s owner
  • Generating strong momentum in the sales department and placing a continued emphasis on marketing your product or service
  • Making concern for the customer a top priority at all times
  • Putting determination, persistence and patience at the top of the list on the part of the business owners
And now that you know the seven essentials of business success and the identifiable factors involved in helping your company succeed, let me share the top reasons for business failure. Thousands of companies were studied to determine the reasons businesses fail. Here they are, in order of their importance:
  • Lack of direction. Business owners often fail to establish clear goals and create plans to achieve those goals, especially before starting out, when they fail to develop a complete business plan before launching their company.
  • Impatience. This occurs when business owners try to accomplish too much too soon, or expect to get results far faster than is truly possible. A good rule to remember is that everything costs twice as much and takes three times as long as expected.
  • Greed. When entrepreneurs try to charge too much to make a lot of money in a short period of time, failure isn’t far behind.
  • Taking action without thinking it through first. An entrepreneur acts impetuously and makes costly mistakes that eventually cause the business to fail.
  • Poor cost control. An entrepreneur spends too much, especially in the early stages, and spends all their startup capital money before achieving profitability.
  • Poor product quality. This makes it difficult to sell and difficult to get repeat business.
  • Insufficient working capital. An entrepreneur expects–and requires–immediate, positive cash flow that doesn’t occur, leading to the failure of the business.
  • Bad or nonexistent budgeting. An entrepreneur fails to develop written budgets for operations that include all possible expenses.
  • Inadequate financial records. An entrepreneur fails to set up a bookkeeping or accounting system from the beginning.
  • Loss of momentum in the sales department. This leads to a decline in cash flow and the eventual collapse of the enterprise.
  • Failure to anticipate market trends. An entrepreneur doesn’t recognize changes in demand, customer preferences or the economic situation.
  • Lack of managerial ability or experience. An entrepreneur doesn’t know or understand the important skills it takes to run a business.
  • Indecisiveness. An entrepreneur is unable to make key decisions in the face of difficulties, or decisions are delayed or improperly made because of concern for the opinions or feelings of other people.
  • Bad human relations. Personal problems and conflict with staff, suppliers, creditors and customers can easily lead to business failure.
  • Diffusion of effort. An entrepreneur tries to do too many things, thus failing to set priorities and focus on high-value tasks.

Courtesy:
Brian Tracy
VIP CONTRIBUTOR
Chairman and CEO of Brian Tracy International, Speaker and Author

WHY IS INTEGRATED REPORTING IMPORTANT FOR SUSTAINABILITY?

Why Is Integrated Reporting Important For Sustainability?




It was soon realised that sustainable development goals which require long-term planning and a cooperative approach could not be achieved with the decisions and practices of the state only.
Accordingly, the notion of corporate sustainability, which was defined for sustainable development for macro-scale states, in parallel with micro-scale enterprises, states that social goals such as the protection of the environment, social justice, equality and economic development must be achieved, while accepting that companies need to grow and make profits.
Thus the goal of corporate sustainability is to create an awareness of carrying out business in harmony with the principles of sustainable development. It strives to make sure that establishments aim to create long-term stakeholder value and observe the interests of the system in which it operates rather than their own interests only. What is aimed at that point is to establish equilibrium between economic return and social and environmental impact; to make these components measurable and to integrate them into the operations and corporate management as well as to integrate the generated service or product into the whole life cycle. This is the hardest task of all because adopting such an approach will force establishments to reconsider some factors which they had previously defined as external and express them in numbers for the sake of corporate sustainability. This requires that some habits be given up and that a different and holistic point of view be adopted.
According to Mervyn King, Chairman of the International Integrated Reporting Council (IIRC) and Chairman Emeritus of the Global Reporting Initiative (GRI), the management should monitor and manage both financial and nonfinancial elements across the whole value chain (from design and supply chain to operation and from consumer purchases to the end of the product life-cycle) rather than focusing on financial performance only. The goal is to ensure that financial and nonfinancial data are integrated… The logic here is that neither corporate financial reports nor the increasingly popular sustainability reports present a comprehensive view of the establishment’s value and performance; unless these two come together, neither type of report will be complete.
Integrated reporting is a brief and to the point means of communication which directs an establishment’s strategies, corporate governance, performance and goals towards creating value in a way that will include its external environment in the short, medium and long term.

The integrated report, which brings together the financial and nonfinancial data is aimed at all stakeholders that play a part in the value creation chain of an organisation, which includes the employees, customers, suppliers, business partners, local communities, policy-makers and law and standard-makers.
An integrated report must not be thought of as an annual report that contains financial tables only and another one that combines environmental, social and corporate governance information. The key here is to bring together financial data with nonfinancial components that are seen as external components and to establish a relationship between these two through the integrated report. Achieving Sustainability through Integrated Reporting contains some example questions about the kind of information that an integrated report can contain: How much water does a company use per unit of production compared to its competitors? To what extent do energy-efficiency programs reduce carbon emissions and lower the costs of production? What is the impact of training programs on improved workforce productivity, lower turnover, and greater customer satisfaction? How do improvements in customer satisfaction lead to greater customer loyalty, a larger percentage of the customer’s spending, and higher revenue growth? How is better management of reputational risk through good corporate governance contributing to the value and robustness of the company’s brand?
The International Integrated Reporting Council (IIRC), which consists of law-makers, standard-makers, investors, companies, accounting professionals and NGOs, published its standards for integrated reporting in December 2013 in the belief that the next step in the future of corporate reporting will be creating value.

Some examples of integrated reporting practices in the world are as follows: in 2010 South Africa made it compulsory for all listed companies to prepare integrated reports, which was a first in the world. In 2008 Argentina introduced the obligation of companies with over 300 employees to publish annual sustainability reports. Denmark, Sweden and Norway also have sustainability report rules in place. France, on the other hand, expects all listed or large corporations to prepare annual reports within the framework of the rules of Grenelle II, and these annual reports must contain information about the social and environmental impact of the operations of such corporations.
following will play an important part in the future of integrated reporting:

It should be ensured that notions of social and environmental benefit are better understood by stakeholders, and particularly by consumers. Accordingly it should be ensured that the public gains an awareness of sustainable development;
The integrated reporting infrastructure should be turned into an approach which will naturally adopted by environmental, social and corporate governance in companies;
Integrated reporting should be spread across a wide range of companies from small and medium enterprises to start-up companies rather than being limited to listed or large companies;
Auditing standards must be set to ensure the accuracy of the information contained in the reports;
The relationship between the financial and nonfinancial data contained in the reports must be established efficiently and such connection should be made measurable and subject to standards;
Reward and punishment mechanisms should be set up;
The sustainability effect should be added to the results as (+) or (-) in the calculation of enterprise value and brand value.

courtesy:

İzel Levi Coşkun
Mazars